Since moving to Tulsa, I’ve started working at a clothing store called White House Black Market in one of the nicest areas of town. I’ve gotta say, it’s pretty fun playing dress up all day, and the women who come in to the store love it just as much as I do! (which is great for someone who works off of commission!) In the store, we host “feel beautiful” campaigns all the time (aka, get people in the store campaigns). Recently, we even gave away t-shirts that said “feel beautiful” on them (with a qualifying purchase, of course!) The thing is, it may be a sales gimmick, but it works. Why? Because women want to feel beautiful!
It’s amazing to me the stories that women will share with you, while you help them find the perfect dress. There’s the 30ish woman who came in with her little boy, having just broken up with her boyfriend, needing a little “retail therapy”. There’s the tall, gorgeous, blonde, going through a divorce, needing a dress for a party where she could fake a few smiles with her friends. There’s the woman who came in with her oxygen machine to make a return; since buying new clothes, she’d gotten really ill, and no longer had a need for the pretty dress. Her hopelessness was written all over her face.
These are the women who come in because they want to “feel beautiful.” And while the clothes may do the trick for a few minutes, what they’re really searching for is something that lasts. I know, because I have the same desire to feel beautiful, desired, and loved. Sometimes that desire manifests itself in a shopping spree, in a longing for a new relationship, or a chick flick marathon. The irony of it all is that there is nothing more beautiful than a woman who knows she is truly loved, adored, cherished, desired, and delighted in. Just look at a little girl who knows she has the eye of her daddy, or a bride on her wedding day. Beautiful.
Here’s the thing girls- you are delighted in. You are loved. And what no amount of new clothes can do for you, the perfect, unending love of your Father can. His is a love that heals, forgives, cherishes, and delights in you. Even in the moments when you don’t feel it, His love is there, surrounding your heart. So let this be a little pre-Valentine’s Day reminder to open up your heart, and know that you’re beautiful… and loved!